“Towards an Entrepreneurial Business Canvas Model for an Effective Health Care Delivery System for the Christian Health Association of Ghana”

This study aims to develop an Entrepreneurial Business Canvas Model (EBCM) to
enhance the healthcare delivery system within the Christian Health Association of
Ghana (CHAG). The research investigates the current implementation of the
business canvas model in CHAG’s healthcare facilities, evaluating key components
such as customer segments, value propositions, channels, customer relationships,
revenue streams, resources, activities, and cost structures. Statistical analyses,
including regression and t-tests, identified key drivers of performance, such as
Customer Segment, Customer Relationship, Key Activities, and Key Partners, as
significant factors influencing healthcare delivery outcomes. The study found that
while CHAG’s healthcare system performs well in community engagement and
patient relationships, there are gaps in digital communication and financial
diversification. The research highlights the importance of improving communication
channels, diversifying revenue streams, and optimizing key activities and
partnerships. A revised Business Canvas Model is proposed, focusing on these areas
to improve service delivery, enhance patient satisfaction, and ensure long-term
financial sustainability for CHAG’s healthcare system.